Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Among the most influential fashion houses on the earth. Its world success wasn't built through traditional marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and let originality speak louder than recognition. This unconventional approach turned the inspiration for CDG’s around the world expansion.
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CDG gained Global notice by presenting clothes that turned down traditional Concepts of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and consumers early during the 1980s.
This worldwide visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, and also the controversy obtained Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").
The 2006 autumn/Wintertime assortment handled the idea of the persona,[fifteen] the alternative ways to current 1's self to the planet. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine Using the masculine.
CDG built a robust distribution program by placing its solutions in prime luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally though preserving its creative integrity.
In 2017, the company introduced a new fragrance, Concrete, and marked its launch in the US by using a dinner curated via the artist and chef, Laila Gohar.
Every single store was made as an inventive Area, boosting CDG Hoodie's reputation for innovation and giving shoppers an immersive retail knowledge.
With the rise of internet shopping, CDG expanded its arrive at by providing collections by way of Formal and partnered e-commerce platforms. Social media and style communities aided distribute the manufacturer’s identity, producing items such as PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway displays in Paris are famous. Kawakubo’s theatrical displays, typically far more like artwork installations than trend displays attained around the world media coverage, reinforcing the brand name's track record for groundbreaking creativity.
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The company also provides a line of agendered fragrances, the vast majority of which might be unconventional on earth of perfume and aligned Using the styles of its clothes.[6]